Organic SEO Keyword Tips
After a discussion with a client yesterday (you know who you are), I decided to write a some information about SEO and Organic Optimization.
When you are writing content for your site, it’s vital to integrate keyword phrases that are shown to be searched for. By doing this, you increase the chances of your article or site being listed when people search for that phrase. Optimizing your site or choosing keywords with little or no traffic is ultimately just wasting a bunch of valuable time.
The right combination of keywords and sales copy can result in a sale for you so using that keyword research to your advantage is wise. Here are some Keyword Integration tips for you to use:
1. Add Keywords To Your Titles
Titles that contain keywords get noticed by search engines and by people. Search engine spiders read article titles, so if they look relevant, you have a better chance of that page getting indexed.
2. Add Keywords To Photos
A picture is truly worth 1,000 words. But as relevant as your photo is to your content, the search engine spider can’t read it. By naming your photo with your keywords, you’re telling search engines what the photo is of and that makes your content more keyword rich and more relevant to your topic.
3. Add Meta Tags
Time and time again, clients and other web designers miss this point. Keyword Integration makes sure relevant keywords are in the meta tags as well as page categories. If it’s a blog, the blog tags should have keywords and related keywords as well.
4. Construct A Keyword Rich URL
Hopefully your URL has a keyword in it and your page should have a keyword-based construction as well. If possible, the page title should be part of the URL rather than just having a numbered URL.
5. Add Keywords To The Text
Sprinkle your primary, secondary, tertiary, and related keywords into the text. Don’t stuff it but make sure keywords are present in every paragraph and subheading.
6. Write A Great Meta Description
The meta description is not just for search engines. Use keywords but also use it as a reason to click. This short description isn’t just for the search engine spiders. It’s also for the human viewers who will compare the summaries in the search engine pages to help them determine whether or not your page is the one they’ll click first. If you read a description in a search engine and it makes absolutely no sense, why would you (or more importantly your visitor) click on that link??
7. Off Page SEO
Beyond everything that exists on the page for keyword optimization, off-page SEO is going to be helpful too. Consider linking from another page on your blog or site with keywords. Do this on social media sites as well as on article directories so that search engines see your site as relevant to your chosen keyword.
There are a lot of ways that Keyword Integration will help you. First and foremost, you want to write great content that’s valuable to the reader but after you’ve done that, going through and adding keywords to various parts of the page, while being careful to maintain the integrity of the content, is going to help you with SEO as well as with those important sales conversion rates.
-Cheers!